A sneak peek into my workld

Disney International HD

About the project:
🌱 Conceptualise a campaign for celebrating 1 year of Disney International HD

Deliverables:
✅ Social media campaign
✅ YouTube + Twitter activation

The inspiration:
A two-pronged approach with the overarching idea #365DaysOfDIHD
- On social: Having the audience interact with relatable posts for special goodies
- Upsell: Collaborating with popular Disney stars and having them react to fan tweets

Results:
🌿 Hello there, brand love! We saw an uptake of follower growth by 1K in 2 weeks

NIVEA INDIA - Social Media Update

About the project:
🌱 Growing NIVEA India’s Instagram followers + social media strategy refresh.

Deliverables:
✅ Upgraded mood board
✅ Social media strategy
✅ Digital ads
✅ Influencer content strategy

The inspiration:
While NIVEA stood out as a legacy brand, the task at hand was to take its social media presence up a notch. We wanted to make the page feel more approachable, so we added an editorial approach to things. Premium imagery and influencer content became the driving force for the brand.

Results:
🌿 Doubling up those numbers: Follower growth went from 80K to 143K
🌿 We got everyone talking! Engagement rate amplified from 2.8% to 3.9%

Bridgewater Joy Residence

Co-designed by the world-renowned architect James Smith, our Bridgewater Joy residences offer top views of the nearby lake Michigan. Perfect for a small family, a professional couple, or anyone looking to set up a home office.

Pleasantview Gem Inn

Not just pleasant on the outside, our Pleasantview Gem Inn properties are especially popular among families. With underground parking and floor-to-ceiling windows, there's no shortage of natural light or space.