Borrowed from classical Persian and travelled to various parts of Sindh, ‘hunar’ resides in my veins and makes me a human copywriter.

I didn’t choose the multi-passionate life; it chose me

Ever since I was a child, I knew I was going to be the unique one in my family. And if you know anything about South Asian families, you know how that goes. Despite being from a line of artisans, my life was sacrificed to the finance gods. Until…Just like every eldest daughter in a fictional universe or riyality, I said “nope, this isn’t for me”. The rebellion led me to people who find themselves in similar situations – with a relentless belief in their product and creativity and the ability to change the world.

Fortunately for me, I had no choice but to see and support their vision.

Now for the profesh version of this human copywriter

Bringing you the stamp of approval before you sign me on.

Something that brings the most amount of gasps per conversation is the fact that I actually have a degree in finance. YEP, could’ve been minting money as per my family, and yet here we are. Fortunately for them, I’d started showing signs since the seventh grade when I first wrote the most emo/dramatic poem in class. The validation I received then clearly catapulted me into getting an advertising degree too; only a year later after working full-time as a copywriter, ya know.

For 7 years now, I’ve been collecting legacy brands in my repertoire. From website copy to social media captions, I did it all for brands like NIVEA, Pond’s, Vaseline, Disney International HD, Lakmé, and the list is quite endless actually. So, when a mini break led me to finally take on the reins for my career in my own hands, I knew what I had to do.

Now, I work with value-first, purpose-driven clients who need a human copywriter to continue building their legacy.

CPR for your brand’s humanness

Feat. Riya - mostly blanket burrito, then a human copywriter

So you’ve been spending countless hours stalking different brands & websites and now everything sounds the same? The letters are dancing in front of you, and what’s worse is all the ChatGPT-esque phrases.

You have a chance to escape this slew of AI slop. You’re one step away from a breath of fresh air, a touch of humanness, and gentleness for your brand. All you need to do is press a button. Beware, you will be thrown into the realm of human copywriting services. Tread at your discernment.

For value-first, purpose-driven clients who want more!

If you’ve reached this far and want to peel away more layers of this onion-esque human, let me tell you a few things about me that will 100000% convince you to either work with me or not.

Fine, I get it, you’re nosey AF

✓ How people see me: An over-excited dachshund vs. how I see myself: A black cat who’s selective about their humans

✓ The easiest way to make me read something: Promise me that it will make me CRY

✓ A book that I recommend everyone: Model Home by Rivers Solomon

✓ Something that I don’t regret despite spending countless hours on: Crocheting cardigans/pullovers for people I don’t talk to anymore

✓ All the hobbies I’ve had in my life: Crocheting, reading, learning how to play guitar, exploring UX design, making myself learn calligraphy, and I’m waiting to find the next one

See… I told you, you’re going to have a definitive answer by now.

No big deal, I’m just excitedly waiting for you.