Anamora
Deliverables: Website copy and naming the products.
Anam came to me with an idea and a problem: Her father had been in the fabric industry for quite some time. Their offline customers loved their versatile fabrics, but needed something that's more prêt à porter.
She'd already decided to collaborate with a designer in Pakistan. Now, we just needed some human website copy magic. And that's what we did.
Positioning statement: Un-gatekeeping the beauty of ethnic Pakistani clothing.
The result: Crafted website copy that emphasises on seasonal drops and reads like a love story. Yep, her first edit had all the steps of falling in love in Urdu!
TESTIMONIAL
"The copy of the website is amazing. I couldn’t have asked for a better writer!"
Who’s working all this human copywriting magic?
Hi, I’m Riya. Welcome to my hideout.
When you’re wandering into the world expecting to meet a Gen-Z person who brings you back to riyality when it comes to your brand without being mean, you’ll find me. You can pry gentleness out of my cold, strong hands.
I’m first and foremost a blanket burrito, and everything else next. So basically, I’m a human website copywriter, business bestie, creative strategist, and constant hater of marketing titles. I work with this relentless belief that you will always find your people if you lead with a values-first approach and an intention to be purposeful.
My human website copywriting services are for established creatives who are pivoting or product businesses trying to make a mark into the world. You already know your story, but if you need someone to write it for you, you know where to find me.
I love yapping!
See what I'm up to here...
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Riya/Ri is a queer, non-binary, human copywriter with 7+ years of experience in building worlds that start with website copy and flow naturally across platforms. They love working with artisans, D2C/e-commerce brands, and purpose-led creatives.
THIS SPACE IS ANTI-GENAI.
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