Crave Nicotine

ICRAVE.IT

Deliverables: Messaging, website copy, social copy, and content shoot direction.

After his critical encounter with Cancer, Tanmay wanted to start a brand to help & support people wanting to quit smoking. But, he didn't want the brand to be boring and drab.

We had to make 'quitting smoking' fun and exciting for the consumers. Essentially focusing on all of the fire, none of that smoke.

Positioning statement: Kickass nicotine candies to help you quit smoking the right way.
Smoke-free & tobacco-free.

The result: A brand that's young, gives a shit about you, and captures the health & wellness space with a unique twist.

TESTIMONIAL

"Riya took up the project for Crave like it was her own brand. Her effort, creativity and care are evident in her output which is why I can’t recommend her enough!"

icrave.it website screenshot
icrave.it website screenshot

Whos working all this human copywriting magic?

Hi, I’m Riya. Welcome to my hideout.

Riya, human copywriter with red streaks at the end of her hair
Riya, human copywriter with red streaks at the end of her hair

When you’re wandering into the world expecting to meet a Gen-Z person who brings you back to riyality when it comes to your brand without being mean, you’ll find me. You can pry gentleness out of my cold, strong hands.

I’m first and foremost a blanket burrito, and everything else next. So basically, I’m a human website copywriter, business bestie, creative strategist, and constant hater of marketing titles. I work with this relentless belief that you will always find your people if you lead with a values-first approach and an intention to be purposeful.

My human website copywriting services are for established creatives who are pivoting or product businesses trying to make a mark into the world. You already know your story, but if you need someone to write it for you, you know where to find me.