Hily

Deliverables: UX copy for the app.

The ask: Create highly-specific prompts for users to add on the app. This would also help them strike up a conversation with other users.

How I delivered this:
- Used my personal experiences from dating apps to curate the prompts
- Highlighted conversation starters that sounded fun instead of overused
- Tapped into trending pop culture moments to capture user interest


TESTIMONIAL

While there isn’t an official testimonial for this, the client hired me for another UX copy project after this!

UX copy examples for Hily - a dating app
UX copy examples for Hily - a dating app

Whos working all this human copywriting magic?

Hi, I’m Riya. Welcome to my hideout.

Riya, human copywriter with red streaks at the end of her hair
Riya, human copywriter with red streaks at the end of her hair

When you’re wandering into the world expecting to meet a Gen-Z person who brings you back to riyality when it comes to your brand without being mean, you’ll find me. You can pry gentleness out of my cold, strong hands.

I’m first and foremost a blanket burrito, and everything else next. So basically, I’m a human website copywriter, business bestie, creative strategist, and constant hater of marketing titles. I work with this relentless belief that you will always find your people if you lead with a values-first approach and an intention to be purposeful.

My human website copywriting services are for established creatives who are pivoting or product businesses trying to make a mark into the world. You already know your story, but if you need someone to write it for you, you know where to find me.