
Hily
Deliverables: UX copy for the app.
The ask: Create highly-specific prompts for users to add on the app. This would also help them strike up a conversation with other users.
How I delivered this:
- Used my personal experiences from dating apps to curate the prompts
- Highlighted conversation starters that sounded fun instead of overused
- Tapped into trending pop culture moments to capture user interest
TESTIMONIAL
While there isn’t an official testimonial for this, the client hired me for another UX copy project after this!



Who’s working all this human copywriting magic?
Hi, I’m Riya. Welcome to my hideout.


When you’re wandering into the world expecting to meet a Gen-Z person who brings you back to riyality when it comes to your brand without being mean, you’ll find me. You can pry gentleness out of my cold, strong hands.
I’m first and foremost a blanket burrito, and everything else next. So basically, I’m a human website copywriter, business bestie, creative strategist, and constant hater of marketing titles. I work with this relentless belief that you will always find your people if you lead with a values-first approach and an intention to be purposeful.
My human website copywriting services are for established creatives who are pivoting or product businesses trying to make a mark into the world. You already know your story, but if you need someone to write it for you, you know where to find me.
I love yapping!
See what I'm up to here...
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Your hangout spot for all the times you want to peek into a Gen-Z person's brand for all things marketing, culture, and values.
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Riya/Ri is a queer, non-binary, human copywriter with 7+ years of experience in building worlds that start with website copy and flow naturally across platforms. They love working with artisans, D2C/e-commerce brands, and purpose-led creatives.
THIS SPACE IS ANTI-GENAI.
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