Namastey Australia
Deliverables: Website copy and blogs.
Akarshak came to me with Namastey as a seed of an idea - trying to make his mark in Australian homes through something authentic, yet popular in our history: copper and brass. Not only do they make sustainable houseware, they're also gorgeous and sure to grab your attention.
We had to build something that feels warming, welcoming, and aesthetic. Every piece of copy on the website reflects a two-pronged approach: the artists' story and the reason to believe for the consumers.
Positioning statement: Weaving India's timeless artistry into everyday Australian life.
The result: Website copy that takes you on a journey of art, culture, and wellness.
TESTIMONIAL
"We are a brand new startup, which means we couldn't afford a failed collaboration. So, frankly, I was nervous in hiring a freelancer for our website content, a very crucial piece of the puzzle. Thankfully, I found Riya. Riya has been phenomenal with not just the project assigned to her, but also in providing invaluable advice based on her past experiences working with reputable brands. She has a great attention to detail, is prompt in her communications, and needless to say, the content she wrote was fabulous. I would hire her in a heartbeat for all future projects. Thank you Riya for your excellent work."
Who’s working all this human copywriting magic?
Hi, I’m Riya. Welcome to my hideout.
When you’re wandering into the world expecting to meet a Gen-Z person who brings you back to riyality when it comes to your brand without being mean, you’ll find me. You can pry gentleness out of my cold, strong hands.
I’m first and foremost a blanket burrito, and everything else next. So basically, I’m a human website copywriter, business bestie, creative strategist, and constant hater of marketing titles. I work with this relentless belief that you will always find your people if you lead with a values-first approach and an intention to be purposeful.
My human website copywriting services are for established creatives who are pivoting or product businesses trying to make a mark into the world. You already know your story, but if you need someone to write it for you, you know where to find me.
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Riya/Ri is a queer, non-binary, human copywriter with 7+ years of experience in building worlds that start with website copy and flow naturally across platforms. They love working with artisans, D2C/e-commerce brands, and purpose-led creatives.
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