Swonk
Deliverables: Website copy, strategy session, and positioning guide.
In a market that loves sweet treats, Bhavik wanted to create a sugar-free alternative for all ages and any stages in their lives.
Using the thoughts and pointers he already had, we started with a strategy session to distill everything the audience needs and feels.
Once we had that in place, using The Golden Circle approach by Simon Sinek, we bifurcated various parts of his website.
And ta-da! The result: Something that strikes the right balance between sweetness, indulgence, and wellness. We also created product pages for the brand as the sweetener comes in two formulations: sweetener drops and powdered.
Caveat: The website is yet to be taken live.
Who’s working all this human copywriting magic?
Hi, I’m Riya. Welcome to my hideout.
When you’re wandering into the world expecting to meet a Gen-Z person who brings you back to riyality when it comes to your brand without being mean, you’ll find me. You can pry gentleness out of my cold, strong hands.
I’m first and foremost a blanket burrito, and everything else next. So basically, I’m a human website copywriter, business bestie, creative strategist, and constant hater of marketing titles. I work with this relentless belief that you will always find your people if you lead with a values-first approach and an intention to be purposeful.
My human website copywriting services are for established creatives who are pivoting or product businesses trying to make a mark into the world. You already know your story, but if you need someone to write it for you, you know where to find me.
I love yapping!
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Riya/Ri is a queer, non-binary, human copywriter with 7+ years of experience in building worlds that start with website copy and flow naturally across platforms. They love working with artisans, D2C/e-commerce brands, and purpose-led creatives.
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