Toast POS
Deliverables: Blogs and trends report copy.
The ask for Toast was pretty simple: refreshing their existing blogs to rank better using SEO + AEO. While the topics are pre-determined by the brand, I had to ensure the following:
- Updating/refreshing the cited data wherever needed
- Ensuring enough product plugs within the blog
- Creating a systematic structure for users exploring Toast's services on Google or using AI
While the trends report is yet to be published, the idea is to show up as the leading POS system brand no matter the query.
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Riya/Ri is a queer, non-binary, human copywriter with 7+ years of experience in building worlds that start with website copy and flow naturally across platforms. They love working with artisans, D2C/e-commerce brands, and purpose-led creatives.
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